Elşad Usubov

About

Elshad is one of the team's cornerstones and a leading member. He has been walking alongside our team for 3 years now, and his friendship with nature goes back more than 5 years. In that time he has travelled more than 60% of the country, conquering many important and demanding peaks. Known for his organisational skills, his tour planning and his energy in bringing the team together, Elshad also professionally manages the team's digital marketing, advertising strategy and analytics. Combining hiking, camping, summit treks and an active lifestyle, he plays an exceptional role in the brand's growth through both his rich experience in nature and his behind-the-scenes digital work.